Book ‘After Steve’ by Tripp Mickle

PDF Excerpt 'After Steve' by Tripp Mickle
How Apple Became a Trillion-Dollar Company and Lost Its Soul
From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO — and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief...
Publisher: William Morrow (May 3, 2022)  Pages: 512 pages  ISBN-10: 0063009811  ISBN-13: 978-0063009813  ASIN:‎ B09JB6KVMY

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About the author: Tripp Mickle is a technology reporter for The New York Times covering Apple. He previously covered the company for the Wall Street Journal, where he also wrote about Google and other Silicon Valley giants. He has appeared on CNBC and NPR, and previously worked as a sportswriter. He lives with his wife and German shorthaired pointer in San Francisco.

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