A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential...
Publisher: Harper Business (February 8, 2022) Pages: 304 pages ISBN-10: 0063088916 ISBN-13: 978-0063088917 ASIN: B094JLM579
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Ranjay Gulati is a top Harvard Business School professor and Harvard MacArthur Fellow. He has been named by The Economist and the Financial Times as being in the top handful of business scholars whose work is most relevant to management practice. His research has been published in the Harvard Business Review, the Wall Street Journal, Forbes and the Financial Times.