Book ‘From Rhino to Unicorn’ by Victor Orlovski & Vladimir Korovkin

PDF Excerpt 'From Rhino to Unicorn: How Fortune 500 Companies Can Evolve for the Digital Era' by Victor Orlovski & Vladimir Korovkin
How Fortune 500 Companies Can Evolve for the Digital Era
All over the world, corporate executives are under increasing pressure to resist a new breed of competitors: the digital innovators disrupting long-established business models and capturing markets as a result. The old world is made up of enormous and incumbent market-leading companies known as “rhinos” while the new world is ruled by digitally native, innovative and disruptive companies known as “unicorns.” And the success of the unicorns doesn’t always make sense if you’re going by the old rules. In the face of widespread “digital transformation” in virtually every industry, the question becomes, how can incumbent companies and executives keep their edge against their new competitors?...
Publisher: Legacy Launch Pad Publishing (January 21, 2022)  Pages: 270 pages  ISBN-10: ‎B09QNZC9BL  ISBN-13: 979-8985225303  ASIN:‎ B09QNZC9BL

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