Book ‘Get Different’ by Mike Michalowicz

Read excerpt 'Get Different' by Mike Michalowicz
Marketing That Can’t Be Ignored!
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales...
Publisher: Portfolio (September 21, 2021)  Hardcover: ‎304 pages  ISBN-13: 978-0593330630  Dimensions:‎ 6.27 x 1.04 x 9.29 inches

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