Book ‘The Cold Start Problem’ by Andrew Chen

Read excerpt 'The Cold Start Problem' by Andrew Chen
How to Start and Scale Network Effects
A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it...
Publisher: Harper Business (December 7, 2021)  Pages: ‎Harper Business (December 7, 2021)  ISBN-13: 978-0062969743  Dimensions:‎ 6 x 1.25 x 9 inches

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