Book ‘The Playbook’ by Jennifer Jacquet

PDF Excerpt 'The Playbook' by Jennifer Jacquet
How to Deny Science, Sell Lies, and Make a Killing in the Corporate World
Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can. Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Including how to: • Massage the statistics to suit your needs. Or, even better, fund studies to make up some new ones; • Attract and cultivate university professors who have an axe to grind and are short of cash...
Publisher: Pantheon (June 28, 2022)  Pages: 240 pages  ISBN-10: 1101871016  ISBN-13: 978-1101871010  ASIN:‎ B09G9FLTK1

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JENNIFER JACQUET is an Associate Professor in the Department of Environmental Studies and Director of XE: Experimental Humanities and Social Engagement at NYU. She is also deputy director of NYU’s Center for Environmental and Animal Protection. Her research focuses on animals and the environment, Agnotology, and attribution and responsibility in the Anthropocene. She is author of THE PLAYBOOK: HOW TO DENY SCIENCE, SELL LIES, AND MAKE A KILLING IN THE CORPORATE WORLD (Pantheon/Penguin) due out in June of 2022 — a work of ‘epistolary non-fiction’ that makes the business case for scientific denial. She also wrote IS SHAME NECESSARY? (Pantheon/Penguin, 2015) about the evolution, function, and future of the use of social disapproval in a globalized, digitized world. She is the recipient of a 2015 Alfred P. Sloan research fellowship and a 2016 Pew fellowship in marine conservation.


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